Chalk Yuen: Executive Engagement Consulting
We specialise in creating powerful connections between your brand and C-suite executives. With decades of expertise from global tech leaders like Salesforce, we transform executive engagement into strategic advantage.
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The Market Opportunity
75%
Large Companies
Lack specialized executive engagement teams
3x
ROI Increase
From targeted C-suite programs versus general marketing
68%
APAC Growth
In demand for premium CxO experiences since 2021
Why Executive Engagement Matters
Strategic Relationships
Build lasting connections with decision-makers who control enterprise budgets and strategic direction.
Accelerated Sales Cycles
Direct C-suite engagement shortens sales cycles and increases deal size through executive sponsorship.
Brand Differentiation
Stand out in crowded markets with exclusive experiences that competitors can't match.
Global Benchmark: Salesforce Example
Event Selection
Curated F1 experiences, executive roundtables, and intimate fireside chats
Audience Curation
Targeting 25-50 C-level leaders for optimal engagement
Content Design
Strategic flow management maximising depth and attendance
Proven Formats for CxO Engagement
Executive Roundtables
Drive 58% higher participation rates. Limited to 10-15 senior leaders.
VIP Hospitality
F1, golf, and Michelin-star dinners build lasting relationships. Exclusive access matters.
Fireside Chats
Featuring industry icons creates exclusive thought leadership moments. Drives post-event engagement.
Unique Challenges in SEA, Hong Kong, China, ANZ
Cultural Nuances
Regional differences in business etiquette and relationship building
Relationship Focus
Higher emphasis on personal connections before business transactions
Event Preferences
Varying expectations for hospitality and engagement formats
Market Maturity
Different stages of executive program sophistication across regions
How Chalk Yuen Delivers Value
Strategic Advisory
End-to-end event strategy tailored to your executive audience
Guest Curation
Access to C-suite networks across APAC markets
Content Creation
Compelling narratives that resonate with senior leaders
Impact Measurement
Sophisticated analytics linking events to business outcomes
Meet Our Leadership Team
Alison Yuen Chalk
CEO, Executive Engagement Strategist with 10+ years driving B2B enterprise marketing across APAC. Generated $20M+ pipeline through executive programs at Salesforce.
Nicholas Chalk
COO, Operations Specialist with 15+ years optimising business operations in APAC markets. Expert in cross-regional business development and diverse cultural contexts.